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STV, the largest venture capital firm in the Middle East and North Africa, has just confirmed a change in the top leadership. Luca Barbi, who was previously with Boston Consulting Group, will now join STV as the new Chief Operating Officer (COO).

Barbi will be responsible for scaling and institutionalizing STV’s organizational capabilities in spotting, supporting, and scaling the most promising technology startups in the region.

“Luca’s extensive experience in working with some of the leading digital and financial players in the region will be a tremendous asset for STV. As we work to create scale and deliver impact and returns, Luca’s deep consulting and operational expertise will strongly complement the investment, entrepreneurial and technology capabilities at the firm,” Abdulrahman Tarabzouni, STV’s CEO, said in reaction to this new development.

He added: “This is yet another exciting addition to STV’s multi-disciplinary team, allowing us to continue to provide value-added support to the entrepreneurs and companies we back.”

Barbi has been associated with management consulting and transaction services for around a decade-and-a-half. He served as an advisor in is previous tenures spanning multiple organizations across Europe and MENA.

Prior to joining STV, Barbi served Boston Consulting Group as a core member of the Corporate Development and Consumer Goods practices. Before that, he had also served as the COO of Tiger Hill Capital, a Europe-based investment company.

He holds an MBA from New York-based Columbia Business School, a postgraduate degree in Merchant Banking from LIUC University in Italy, and a BA in Finance & Economics from Bologna University in Italy.