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Digital Marketing Fundamentals – Part of Global Entrepreneurship Week

This workshop is a practitioner’s guide to Digital Marketing that will give attendees a comprehensive overview of digital marketing strategies and channels. This workshop track will allow participants to have the following practical takeaways:

● Learn about the Digital Marketing Strategy
● Create campaigns on AdWords (Display & Search), Facebook, Instagram, twitter, LinkedIn, Snapchat, Mailchimp and more!
● Bring in organic traffic to the site (through Search Engine Optimization, Content and Social Media)

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