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“Lovability” UX descussions brought to you by Abdelrahman Osama, Founder and CEO of Simpleia

In this discussion, we’re aiming to understand what product lovability is? How to create an emotional connection between the product and its user, and what aspects make your product lovable among the product users versus the competitors.

Abdelrahman Osama is the founder of Simpleia and Co-founder of Hive (ride-hailing for kids).

Abdelrahman is known for being a UX Strategist & Designer with over 20 years of experience.

He has been providing consultancy services since 2012 to clients like Raya (Aman), EFG Hermes (ValU), and Elmenus.

Abdelrahman has also been a UX Director in the Irish Nursing Council NMBI technologies that are based in the UK, as well as head of products of Malaysia based NOOR Tech.

He has mentored in several forums such as GESR, Falak, TIEC, Mix N’ Mentor 2013, SBC (Malaysia).

It is also worth mentioning that Abdelrahman was chosen as a UX Consultant to work with Designlab among other mentors from Facebook, Mercedes, Nike, and Uber.