DOO has closed a $1.7 million round led by Merak Capital with participation from Plus VC and other regional investors, funding that will go to product development, deeper CRM and ecommerce integrations, and expansion across Saudi Arabia and the wider GCC, as reported by Zawya and corroborated by Mubasher and WAYA on September 25, 2025.

The company says it already supports 50+ enterprises across telecom, airlines, banking, and ecommerce, and is building an Arabic-first CX stack that blends natural-language understanding with regional linguistic expertise, a focus highlighted in Zawya’s brief and echoed by Mubasher’s coverage. “Customer experience is the new battleground for businesses, and AI is the weapon of choice… our platform doesn’t just automate responses – it personalizes them in local dialects and brand tone,” said Ali Mohsen, CEO & Co-Founder of DOO, in remarks carried by WAYA. Investor participation from Plus VC is also reflected on the firm’s portfolio.

Bahraini founders building CX, support automation, and AI-driven tooling can plug into the same enterprise pain points DOO is targeting across the GCC. The Bahrain Economic Development Board positions the Kingdom as a launchpad for fintech and software scale-ups, outlining regulatory access and setup support on its updated Fintech & Payments page. For teams preparing to sell into banks, airlines, and large retailers, the combination of Arabic-first models and omnichannel connectors that DOO is pursuing is a useful blueprint for product roadmaps, pilots, and partnerships run from Bahrain.

If you’re a Bahrain-based founder in enterprise software: pressure-test your ICP and integrations against buyer requirements in banking and retail, then line up a pilot using the EDB’s Fintech & Payments guidance and map wage-supported hiring or upskilling through Tamkeen’s programs hub at tamkeen.bh/en/programs.