When Ultra Cube kept tripping over the same admin headaches while running digital events, Founder & Managing Director Fadhel Al-Shieak and his team did what product people should do: step back, study the market, and build exactly what organizers actually need. The result is E-Stage, a unified platform that aims to replace the messy stack of spreadsheets, forms, and bolt-on tools with one clean workflow.

Ultra Cube doesn’t wait for “demand signals” to appear in a sales inbox. Its approach starts with in-depth market work; from shadowing organizers, mapping the journey end-to-end, to separating must-haves from nice-to-haves. That discipline, paired with the team’s background in web development and business intelligence, shaped E-Stage’s first principle: cut fragmentation. “We saw heavy reliance on manual sheets and legacy registration that lost data and hurt the attendee experience,” Al-Shieak explains. “An integrated, professional alternative was overdue.”

What does E-Stage actually do? 

Well, the platform is built for founders and hybrid organizers who want one place to manage the full cycle—without juggling tabs. At launch, the team is concentrating on the core jobs organizers do every day:

• Invitations and guest management

• Agenda scheduling and speaker ops

• Engagement tools that don’t distract from content

• Analytics that go beyond basic counts

On the near-term roadmap is an AI-powered matcher that pairs attendees with potential partners—turning meet-and-greet into measurable deal flow rather than serendipity.

Instead of over-committing capital early, Ultra Cube prioritizes feasibility, then prototype leading to pilot cadence. If a concept validates, they bring in investors or buyers; if not, they pivot and keep options open. That model helped them clear the planning and research stage quickly and move into active development with a fully integrated team and a tighter risk profile.

What is the twelve-month picture so far? 

The target is pragmatic and regional: E-Stage wants 50 organizations onboarded within a year, with the AI matcher live and delivering real intros. Success, for the team, looks like events that grow because logistics are smoother, decisions are data-driven, and partners—startups included—find the right rooms faster.

And to accelerate, Ultra Cube is seeking mentors with deep digital-events experience, payment and media platform partners to streamline marketing and checkout, and a pipeline of early users and investors willing to pressure-test the product in real settings. If you’re a mentor, you should think about jumping in now! 

Fadhel Al-Shieak credits General Assembly Software Engineering Bootcamp for his team's new habits, saying: "The program taught us that coding isn't just about syntax; it's about building solutions that solve real problems. We learned to test assumptions with users before writing a single line of code, ensuring our applications were both functional and intuitive. This is a direct result of our training at General Assembly."

If you’re an organizer trying to figure out your next best tool, or a partner interested in helping E-Stage grow faster, this is a Bahraini startup worth watching out for and accelerating.