General Assembly (GA) Bahrain learners have turned a bootcamp project into real website upgrades for ALSALAM Group, after completing a UX Design collaboration focused on improving ALSALAM’s digital product experience.

The work was delivered by learners from GA’s UX Design Bootcamp, supported by the Labour Fund (Tamkeen). Over nine weeks of intensive, hands-on training, learners built practical skills in user research, design thinking, and creative digital product design, then applied them during a three-week engagement with ALSALAM’s team.

During the engagement, the learner team worked to understand ALSALAM’s digital product journey and the needs of its key user groups. They proposed targeted experience enhancements to strengthen navigation, accessibility, and ease of use, aligning the digital journey with both business goals and user behavior. Recommendations were tailored to two key personas, current customers and an emerging Gen Z audience, and were presented alongside a prototype showing how the updated experience could function in practice.

What makes the collaboration notable is that it did not stop at insights and slides. ALSALAM implemented several recommendations during the project itself, including updates that improved the checkout process, with the goal of creating a smoother, more intuitive customer journey. Ammar Mohammed, Brands Marketing Manager at ALSALAM, emphasized the practical value, saying: “The learners brought clear, practical insights that strengthened our digital product experience, especially for upcoming Gen Z customers.”

Impressed by the outcome, ALSALAM has requested a full proposal from the learner group for the next phase of website improvements, and signaled interest in continuing and expanding the collaboration in upcoming cycles. Ahmad Fakhr, Partnerships and Outcomes Manager at General Assembly Bahrain, added: “ALSALAM gave our learners meaningful access to real challenges, helping them build confidence while delivering fresh, user-driven insights.”

For Bahrain founders, the ALSALAM engagement is a reminder that UX work can be a near-term growth lever, not a “later” polish, especially when checkout flow and mobile usability drive revenue. It also points to a cost-aware playbook: partner with training providers for structured research and prototypes, then decide what to build in-house. This is consistent with GA Bahrain’s wider push to keep training connected to market needs, including its January 27, 2026 announcement of an MoU with DOO, where GA’s Ahlam Oun said: “Our collaboration with DOO is a shared mission to elevate Bahraini talent to the highest level.”

The timing also matches Tamkeen’s current emphasis on future skills. In late January, Tamkeen highlighted Bahrain’s approach to developing future skills during the Global Labor Market Conference in Riyadh, with participation by Tamkeen leadership alongside the Managing Director of Skills Bahrain.