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Floward, a fast-growing flower and gift delivery app in the Middle East, has announced that it raised $2.75 million in the company’s recently wrapped up funding round led by Impact46. Other investors to have participated in the round include Faith Capital, BNK, as well as a few other regional companies.

Floward was launched in 2017 by Abdulaziz Al Loughany, who found an opportunity in the absence of a reliable e-commerce flower delivery platform in the region. The startup has since established itself as a leading online destination for flowers and gifts across several countries in the region including Kuwait, Saudi Arabia, Qatar, Bahrain & United Arab Emirates.

If things go as per plan, Floward is likely to launch operations in six additional cities before the end of 2020.

“It is very common that customers would not receive what they see online when it comes to flowers, the best way to make sure that you’re delivering what your website states, you should manage the preparation and the last mile delivery as well,” said Abdulaziz Al Loughani.

Due to the early-mover advantage and quality offering, the company has so far managed to increase its net annual revenue to more than $300 million. To date, Floward has raised $7 million in funding. 

“Three founders from different backgrounds and different countries came together and dominated the gifting and flowers business over the course of 3 years,” said Abdulaziz Alomran Founding Partner of Impact46 on the investment. He added, “This is a Khaliji dream-team”. 

Sarah Faisal

Sarah Faisal

An enthusiastic content manager at Matter in Hand with an affinity for uncovering the magical bits of everything. I also love movies, poetry, and smoothie bowls.