The American University of Bahrain has partnered with alumni-founded startup DOO to roll out AI-powered support across campus touchpoints—good news for students who want faster answers and for founders proving product-market fit in Bahrain.
The collaboration pairs AUBH’s push to modernise student and administrative services with DOO’s customer-experience platform, built by graduates Mohamed Alkhabbaz and Ali Altoblani. According to the announcement, the university will integrate DOO’s tools into its digital channels to analyse inquiries and deliver tailored responses, with the aim of cutting wait times and improving satisfaction. It also underscores a wider trend we’re seeing in the ecosystem: universities acting as early adopters for solutions built by their own graduates, giving local startups an anchor client and a proving ground before wider rollout. For students and staff, the value is practical—quicker routing of requests, clearer status updates, and fewer back-and-forths. For DOO, it’s a high-credibility reference and real-world feedback to keep refining the product.
The release frames the move within Bahrain’s national digital transformation agenda, signalling an appetite for applied AI that improves day-to-day services rather than pilot projects that never leave the lab. If the integration delivers on responsiveness and accuracy, expect similar alumni-led partnerships to follow, both within AUBH and across other institutions looking to streamline operations while backing homegrown innovation.
“This collaboration serves as a compelling example of how our graduates are turning academic knowledge into impactful, future-focused ventures. DOO represents the kind of innovation and entrepreneurial spirit we strive to cultivate at AUBH, and we take great pride in this collaboration, which reflects the strength of our academic offerings in technology and reinforces our role in empowering Bahrain’s next generation of digital leaders.”
