- Sellou, a social commerce startup headquartered in Bahrain, has secured a seed investment at a $3 million valuation, with the exact amount remaining undisclosed.
- Founded in 2020 by Salman Al Khalifa, Sellou offers a video-centric marketplace designed to enhance social sharing and streamline the buying and selling experience.
- The newly raised capital will be directed toward advancing the platform’s development, extending its footprint across the Middle East and North Africa, and reinforcing its role as a frontrunner in video-driven commerce.
Bahraini social commerce platform Sellou has closed a seed funding round at a $3 million valuation, with the investment amount remaining undisclosed.
Founded by Salman Al Khalifa, Sellou is designed to bring video-led selling to the region, making the buying and selling process more interactive and personal. The app enables users to create and share short video storefronts, allowing them to promote a wide variety of products—from handcrafted items to everyday essentials—through dynamic, shareable content.
The fresh funding will support Sellou’s efforts to enhance its technology, grow its presence across the MENA region, and strengthen its position as a leading player in the video-first commerce space.
