Social commerce platform Sellou, headquartered in Bahrain, has successfully raised $3 million in seed funding to fuel its next phase of growth.
Established in 2020 by entrepreneur Salman Al Khalifa, Sellou empowers individuals and small businesses to promote and sell their products using short-form video content. The platform simplifies online selling by allowing users to create mini storefronts that can be shared via popular messaging and social apps like WhatsApp and Instagram. These stores come with built-in features such as live chat and content scheduling tools, enabling sellers to manage their social commerce operations from a single platform.
With the new funding, Sellou plans to enhance its product offering and broaden its presence across the MENA region. The startup’s primary focus is to solidify its role as a video-first marketplace tailored for micro-entrepreneurs and digital sellers.
In recognition of its innovative approach, Sellou was selected by Tamkeen to join the inaugural cohort of the Riyada Business Accelerator. The organization also backed Sellou’s participation at LEAP 2025, giving the team access to international networking and exposure in the global tech ecosystem.
