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Months after rolling out the test phase of its rewards program to a select few users, Careem has finally extended it across its user-base. As a result, all 33 million Careem users can now take advantage of the program that gives them points for all their rides.

The new development comes a month after Careem officially rolled out the rewards program in the United States.

As part of the program, customers who take 15 or more Careem rides in a month will be awarded the Careem Gold status for the next three months. All their rides from thereon will get these users 50% more points for all their rides. Users with Gold Status will be entitled to priority support along with a bunch of exclusive offers.

Meanwhile, the ride-hailing platform is also planning on extending its rewards program to Careem Now, the company’s recently launched food delivery service.

“We are so thankful to our customers that we wanted to recognize their loyalty with something in return – Careem is the first company in our industry to launch something like this in the region, and it’s a unique programme that rethinks how loyalty schemes work and focuses on simplicity of use and value,” said Mudassir Sheikha, Careem’s co-founder and CEO, while commenting on the merit of the rewards program.

He added: “We are also delighted to be able to offer our users the chance to make a positive change in the region by using their Careem points earned on their rides to make a genuine difference in the lives of those most in need.”

Careem customers can convert reward points into their wallet credits, which then can be used for booking rides at discounted prices. Alternatively, they can also use the credits to make donations for social causes through Careem’s partner organizations including the United Nations refugee agency UNHCR.