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Justmop, a startup that aims to disrupt the cleaning services industry through its unique on-demand online platform, has bagged new investment from Kuwait-based Venture Capital fund Faith Capital Holding.

The startup, currently based out of Dubai, simultaneously bagged additional funds from four big-league investors. 

Interestingly, Faith Capital is a major shareholder in JustClean, a next-generation laundry services provider that has been on a growth spree of late. Now the VC platform’s association with Justmop is expected to create a synergy between both these startups. 

“We’re pleased to confirm our investment in Justmop, because we believe in this space and its capacity to grow,” said Faith Capital and JustClean’s CEO Mohammed Jaffar

He added: “We believe equally in the company’s synergies with JustClean, and together we share a commitment to bring advancement in an industry that has historically been run without technology.”

Justmop currently operates in 11 cities across the Gulf region. Its services include on-demand weekly, bi-weekly, or even one-off packages that see the company’s highly trained cleaning professionals taking up on cleaning duties on behalf of families as well as office places.

Noting that the home cleaning services industry in the GCC region is currently valued at $2.5 billion, Justmop’s Co-Founder & CEO Ali Cagatay Ozcan said that the success of the latest funding round will boost the startup’s efforts to further tap on to that lucrative market.

Meanwhile, Kerem Kuyucu, one of the three co-founders of Justmop, chipped in by saying: “With this investment, we enter an era where we sharply focus on the disruption of the conventional home cleaning space.”