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In today’s cut-throat competitive business environment, customer relationship management is one of the cornerstones of any business – big or small – if it wants to develop and retain a sizeable customer base. Regardless of the industry or business model, it is pivotal for a business to remain accessible to its customers 24 x 7. With these changing realities of the information age in mind, Elephant Media Network has added the “Live Chat for Facebook” feature to the official website of Elephant Social.

Elephant Social is a first-of-its-kind digital marketing app that aims to bring automation to the realm of communication. The new move by the company is designed to boost its customer relationship infrastructure by providing customers with a convenient way to reach out to its support staff 24/7.

Incidentally, this happens to be the first time a Bahraini website has embedded the Facebook Live Chat feature.

“We want to start conversations, not just register complaints. We believe this feature will help us know our customers and create meaningful user-experiences through easy communication. This is in sharp contrast to previous, rather cold, methods adopted by service providers, that keep a customer on hold, connect them across departments or identify them through token numbers,” a member of team Elephant Social commented while explaining the significance of the new feature.

The Facebook Live Chat feature enables customers to instantly contact Elephant Social support staff through their official website using instant messaging. The process is simple — all you have to do is visit the Elephant Social portal and then click on the familiar Messenger icon to be able to chat with a customer care executive.

Founded in 2016 by Omer A. Rana, Elephant Media Network has been a leading provider of digital marketing solutions in the Middle East and beyond. Barely two years into existence and the company has already built a strong presence in a number of major markets including the Kingdom of Bahrain, London, Geneva, and Dubai.