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Eventtus, the leading Egyptian event engagement platform, has announced that it is moving beyond its existing business model that mainly includes providing branded event apps and registration/ticketing solutions to event organizers.

In its new avatar, the company has rolled out a sophisticated lead-generation tool. Aptly named LeadBox, the tool has been optimized to help event sponsors and exhibitors to capture, qualify and collect leads.

The tool will also come in handy for businesses to analyze their performance during an event. And that’s not all, LeadBox also comes equipped with the ability to guide users in separating quality leads from irrelevant ones, thus automatically boosting the efficiency of all future campaigns.

“I am extremely excited about this phase of Eventtus’ journey. While I really liked our logo, the new visual identity and communication message reflect our vision ideally. We want to inspire all event stakeholders to realize that event success could be bigger than they can imagine yet easier to achieve than they would think,” said Mai Medhat, the co-founder and CEO of Eventtus, while elaborating the new direction the company is embarking on.

Medhat added: “That is why we are also introducing a new motto: “Think Big, Think Easy.” It’s a powerful start to new expansions and new products that will better serve our customers.”

Speaking of the company’s latest product, the Eventtus CEO stated that LeadBox is a “simple, yet very powerful tool” that he is proud to have included in their product portfolio.

Worth noting here is that Eventtus has a number of high-profile clients throughout the region including, but not limited to, Dubai Future Foundation, Step, Vodafone, RiseUp, Grind, and Gitex.