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Export Bahrain has kicked off a new initiative to help Bahraini businesses push their products to the international market. To go about this objective, it has forged a new alliance with Lulu Hypermarket, the retail division of the multidimensional and multinational Lulu Group.

The agreement between the two entities has paved the way for locally made products in the Kingdom to find a market using Hypermarket’s extensive network of local and international branches.

This latest initiative falls perfectly in line with Export Bahrain’s long-term goal of turning the Kingdom into a leading exporter in the region while simultaneously boosting Bahrain’s homegrown SME and startup sectors.

Additionally, Export Bahrain will coordinate with Lulu Hypermarkets to identify products with higher demand, as well as Bahraini products that meet consumer and market requirements.

Speaking of the potential impact of the new deal with Lulu, Dr. Nasser Qaedi, CEO of Export Bahrain, noted:  “We are confident that this strategic alliance with one of the biggest retailers in the Middle East which serves over 1 Million shopping patrons, will create vast opportunities for Bahrain’s local businesses.”

He added, “This is a golden opportunity for all businesses to expand by placing their mark in the global market, and tap into a global customer based, a new revenue source for their premium local products and services. We want to encourage businesses to position themselves with global consumers in mind via these initiatives, especially for businesses planning to expand access to their products or services into the region and beyond.”

Lulu Director Mr. Juzer Rupawala commented – “At Lulu, we believe in investing in quality and variety for our shoppers and the Export Bahrain initiative works well for us in this context. Taking Bahraini goods to the world will be a duty and privilege that Lulu Hypermarket will be proud to fulfill. The move to promote Bahrain-made products throughout the Lulu chain globally comes within the template of Lulu International Group Managing Director Mr. Yusuffali M.A.’s business philosophy that the development of a nation lies in the building of its industrial resources.”

Ms. Safa AKhaliq, Director of Export Bahrain commented: “This partnership is a crucial step that will open new doors to global export opportunities, generate growth through increase in sales and revenues and expand international exposure and presence of products that are made in Bahrain for SMEs. This solution will be yet another addition to our rapidly expanding portfolio of services and partnerships that are designed to leverage upon the existing strengths of key players in the market that can help companies expand their b2b and b2c footprint. We look forward to creating a win-win scenario for our customers and partners where hypermarkets can access diverse competitively costed products to be on their shelves to expand their offerings to customers while SMEs also benefit from exposure and larger consumer audience that could potentially lead to more sales”.

Ms. Safa AKhaliq, Director of Export Bahrain