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Flytxt, the Dubai-based firm that prides itself as a leading specialist of intelligent customer engagement technology has rolled out a new offering called Robo-X. The company calls it a first-of-its-kind AI solution that helps businesses to harness the power of machine learning to boost their marketing performance.

Simply put, Robo-X is an AI designed to make life easier for marketers on several fronts — be it to timely and accurately spot upsell and cross-sell opportunities or in discovering insightful patterns. Additionally, it can also advise the marketing staff on future campaigns and offers based on the performance in the past. All these solutions are firmly rooted in Flytxt’s homegrown machine learning algorithm and AI platform that collectively do all the heavy-liftings to empower marketing professionals to make informed and strategically formidable decisions.

“Robo-X is one example of how society is witnessing the impact of the Fourth Industrial Revolution. The powerful amalgamation of technologies, such as Data Analytics, Artificial Intelligence, and Machine Learning, is influencing so many aspects of our lives – both personally and professionally,” Flytxt CEO Dr. Vinod Vasudevan said in a proud note following the launch of Robo-X. He added: “Robo-X is an AI that can take marketing decisions on its own. As an intelligent companion for marketers, it will act as a force multiplier, increasing uplifts in revenue through campaigns run on Neon-dX.”

Neon-dX is a flagship Flytxt product which is already helping more than 100 business across the world to improve their net revenue by 2 – 7 percent. Some of the big brands to have deployed it include the likes of the Zain Group. Robo-X is available as an add-on module to Neon-dX.