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Crestbridge Bahrain, a leading private equity and real estate administration solutions provider, has announced its rebranding to Yasira. This transformation underscores the company’s commitment to the region’s distinctive needs, particularly in Bahrain, Saudi Arabia, and the broader Gulf Cooperation Council (GCC).

Inspired by the challenging terrain of the Asir region in Saudi Arabia, Yasira epitomizes the company’s dedication to overcoming complexity in financial administration. Positioned as a ‘partner in efficiency,’ Yasira offers expertise in fund and trust administration, corporate solutions, ESG advisory, and advanced data analytics for clients ranging from fund managers to sovereign wealth funds across the Middle East.

CEO Paul Perris emphasized that the rebrand marks a new era of bespoke administrative solutions aimed at maximizing operational efficiency and enhancing financial performance for clients across the GCC. With its headquarters in Bahrain Financial Harbour, Yasira manages over US$7 billion in assets, leveraging a seasoned management team and cutting-edge technology to meet evolving regional requirements.

This strategic rebranding initiative positions Yasira as a premier administrative solutions provider in Bahrain and the wider GCC region. With a focus on operational excellence and client-centric service, Yasira is poised to navigate the complexities of financial administration while delivering tailored solutions to meet the evolving needs of its diverse clientele.