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Fruitful Day, a UAE-based fresh food delivery company, has raised $817,000 in fresh funding through equity crowdfunding platform, Eureeca. In case you’re not familiar with the company, Fruitful Day was launched in 2015 by co-founders Marie-Christine Luijckx, Yael Mejia, Lyla Rawi, and Lindsey Fournie.

Over the past five years, the company has established itself as a popular B2C destination for consumers when it comes to fresh food and snacks.

Commenting on the success of the company so far, Marie-Christine Luijckx, managing partner at Fruitful Day, said: “We are extremely proud to welcome such a diverse array of new investors to Fruitful Day. Investors were attracted by the strength of the brand and the resilience of the business to Covid-19 as we were able to significantly grow our home segment and introduce new products to our customers. Despite the obvious headwinds we have been able to maintain our growth story.”

Fruitful Day recently took a new initiative targeting vegetarian and vegan consumers. The company also launched a new line of all-natural vegan Fresh Fruit Pops that serves as a healthier alternative to ice cream.

Commenting on the success of Fruitful Day’s latest round, Siddarth Dalamal, head of investor relations at Eureeca, noted: “It was particularly insightful to be conducting the raise whilst the pandemic started, as we were able to see how quickly the team were able to react and switch their focus from B2B to B2C home deliveries.”