Google Inc. rolled out a new digital skill-building program for the youth in the Middle East and North Africa on Monday. The app, with an Arabic interface for facilitating mass access, is designed to help people discover new job opportunities, advance their existing career, and expand businesses.
Dubbed “Maharat Min Google”, the new service is powered by a blended learning model and it brings an array of tools, free courses, as well as in-person digital skill training for educators, students, businesses, and job seekers.
At present, it has 26 core topics in digital marketing with 100 lessons in total. All of these topics are optimized to cover important lessons in data analytics, SEM, social media, geo-tagging, and e-commerce.
“We’re delighted to be bringing ‘Maharat Min Google’ to the Middle East and North Africa – our contribution to the future of the workforce in MENA,” said Matt Brittin, Google’s president of business operations across Europe, Middle East and Africa.
He added, “This program is free of charge, available in Arabic and accessible on any platform. ‘Maharat Min Google’ draws on our 20-year history of building products, platforms, and services that connect people and businesses, helping them grow and succeed online. We know how valuable digital tools are to MENA’s future and we at Google are proud to be an engine supporting their growth”.
The course requires nine hours to complete and all participants who make it through the end successfully will receive a certificate from the online search giant.