The Labour Fund (Tamkeen) and Invita have partnered to enhance accessibility for the hearing-
impaired through Nasmaakum, an innovative sign language mobile application developed by
Invita to promote inclusivity for individuals with hearing and speech impairments across
Bahrain. This collaboration is set to revolutionize communication standards, empowering
businesses and individuals to bridge the gap between the hearing-impaired community and the
wider society. Nasmaakum will enable Tamkeen to communicate with customers with hearing
and speech impairments, opening the door for them to benefit from Tamkeen’s support.
Mr. Esam Hammad, Executive Director of Customer Experience at the Labour Fund “Tamkeen,”
expressed pride in this initiative which reflects Tamkeen’s commitment to offering the highest
levels of service to all members of society through various channels. He stated:
“At Tamkeen, we believe in fostering innovation, inclusivity, and utilizing the latest technologies
to drive social and economic growth. Our partnership with Nasmaakum exemplifies our
commitment to empowering individuals with impairments and creating equal opportunities for
all. We are proud to support this initiative that aligns with our mission of promoting Bahrain as a
hub of innovation and accessibility.”
Rahul Bhalla, Chief Executive of Invita, stated:
“We are delighted to collaborate with Tamkeen in this significant initiative. By integrating
Nasmaakum into the broader community, we are not only setting new benchmarks for inclusivity
but also empowering individuals with impairments to connect with the world effortlessly. This
partnership reinforces our shared vision of creating a more inclusive Bahrain.”
This partnership underscores Bahrain’s commitment to the United Nations Sustainable
Development Goals (SDGs), particularly Goal 10: Reduced Inequalities, by ensuring that
hearing-impaired individuals have equal access to communication and services.
Nasmaakum is poised to expand its reach, helping businesses across Bahrain adopt this
transformative technology and making the country a regional leader in accessibility and
inclusion.
About Nasmaakum
Nasmaakum is a sign language mobile app developed by Invita to enhance accessibility and
inclusivity for the hearing-impaired. The app offers a range of features, including real-time sign
language interpreters, multilingual assistance, and on-demand interpreter scheduling,
empowering businesses and individuals to communicate effectively.
For more information, visit: www.nasmaakum.com
About the Labour Fund “Tamkeen”
The Labour Fund “Tamkeen” was established in 2006 to support economic growth in the
Kingdom of Bahrain by enabling the private sector to become a key economic driver in the
economy. Tamkeen does this through supporting the growth and development of enterprises,
as well as developing the skills of local talent and enhancing their employment and career
development opportunities to become the first choice for employment in the labor market.
Tamkeen offers a range of programs and initiatives that are designed in line with labor market
needs and is driven by its strategic priorities and support initiatives which include employment
support, career development support, and enterprise support programs.
More information available at www.tamkeen.bh
Follow our official channels (@TamkeenBahrain)
For media inquiries, please contact: media@tamkeen.bh
For general information: support@tamkeen.bh
Call Center: 17383333
