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eMushirf, an Omani IoT (Internet of Things) startup, has announced that it raised $2.3 million in a Series-A round led by IDO Investments. Several other investors including Phaze Ventures, Dtec Ventures, Otf Jasoor Ventures, along with a few angel investors also participated in the round. 

With the successful completion of this round, the total capital raised by eMushirf to date has gone up to more than $3 million.

For those unfamiliar with the company, eMushirf was launched in 2016 by co-founders Adnan Al Shuaili, Awadh Al Shukaili, and Issa Al Shuaili. The company initially focused on deploying its proprietary IoT solutions to turn school buses into smart buses. The objective was to help school managements in multiple ways including by enabling automatic attendance marking of students.

However, ever since the COVID-19 pandemic broke out, the company has been increasingly focusing on various other IoT-based solutions.

For example, eMushirf recently designed an IoT-enabled wristband that helps with contact tracing. The efficacy of the wearable can be gauged from the fact that the Omani government has procured it to ensure quarantine compliance by COVID-19 patients. eMushirf claims to have provided 14,000 of these wearables to the government to date.

The company now plans on utilizing the newly raised capital to expand its portfolio along different verticals while simultaneously growing into new markets across the region.

“With our current fundraising, we can continue to serve thousands of parents and save lives on school buses and regain parents’ trust in school transportation. We are also revolutionizing commuting services in other verticals such as oil and gas by providing intelligent commuting management system and ensuring the safety of the community by implementing COVID-19 quarantine compliance,” said Adnan Al Shuaili, co-founder and CEO of eMushrif.