Lucidya has secured a $30 million Series B—MENA’s largest AI raise to date—signalling strong investor faith in Arabic-first customer-experience technology.
Led by Saudi venture firm Impact46, the round drew fresh backing from Aramco’s Wa’ed Ventures, Takamol Ventures and SparkLabs, while existing supporters Rua Growth Fund and ARG doubled down. Founded in 2016, Riyadh-based Lucidya serves telecom, banking, hospitality, healthcare and government clients in 11 countries, analysing interactions from more than 75 million customers. Its edge is a proprietary Arabic-language AI engine posting 92 percent accuracy—an industry benchmark that turns regional dialects into actionable insight for marketing, support and product teams.
The new capital will expand Lucidya’s AI Agent suite, positioning the platform as a digital workforce that automates engagement, slashes costs and ensures data-privacy compliance under frameworks such as PDPL. Investors cite the startup’s traction and defensible tech: enterprise users represent a combined market cap above $250 billion, and the wider MENA CRM/CX software market is expected to reach $9 billion by 2030. The deal follows Impact46 exits Jahez and Rasan and arrives amid Saudi Arabia’s broader push to spur AI adoption across sectors; congratulations were delivered in person by HE Eng. Abdullah Alswaha, Minister of Communications and IT, during a visit to Lucidya’s headquarters.
Enterprises interested in Arabic-native CX automation can request a demo via Lucidya’s site.
