Partnership will support Bahraini Small and Medium Enterprises (SMEs)
on financial and digital readiness.
The Mastercard Center for Inclusive Growth and the Kingdom of Bahrain’s Labour Fund
(Tamkeen) announced a landmark strategic partnership to explore projects that promote
financial and digital readiness for Small and Medium Enterprises (SMEs) in the Kingdom of
Bahrain. The partnership will bring the centre’s flagship small business program, Mastercard
Strive, to Bahrain so SMEs can operate more efficiently through financial and digital tools.
A first of its kind, the partnership aims to create a scalable model of collaboration between the
Kingdom and the centre to drive inclusive economic growth in the country, empower local small
businesses and entrepreneurs, and strengthen the Kingdom’s private sector as a key driver of
national development.
This partnership marks a significant step in the region , as Bahrain will house the first
Mastercard Strive Project in the Middle East. Through the partnership, both organisations will
enhance the robust network and ecosystem of resources to drive impactful change and support
for SMEs while helping foster and create financial and digital resilience and economic
opportunity in the region.
Commenting on this announcement during his attendance and keynote address at the Global
Inclusive Growth Summit (GIGS), His Excellency Shaikh Salman bin Khalifa Al Khalifa, Minister
of Finance and National Economy, emphasised the importance of empowering SMEs with the
tools and opportunities required to grow and thrive due to their active role in the national
economy. He stated: “The Kingdom of Bahrain has always prioritised fostering a supportive
environment that enables SMEs to succeed and grow as they continue to play a pivotal role in
the economy. This partnership with Mastercard will pave the way for SMEs in Bahrain to utilise
financial and digital tools to enhance their operations and improve their productivity”
His Excellency added that this partnership aligns with the directives of His Highness Shaikh Isa
bin Salman bin Hamad Al Khalifa, Chairman of the Board of Trustees of the Isa bin Salman
Educational Charitable Trust and Chairman of the Board of Directors of the Labour Fund
(Tamkeen), to approve a number of initiatives and updates to support programmes. These
initiatives include the launch of a first-of-its-kind package to train 50,000 Bahrainis in artificial
intelligence skills by 2030, contributing to the strategic priorities for empowerment this year,
which aim to enhance the position and competitiveness of Bahraini citizens in the private sector,
providing them with the appropriate skills for career development. Additionally, His Excellency
noted that this partnership reflects the commitment to it prioritizing growth, digitisation, and
sustainability of institutions, while supporting the ecosystem to enhance the effectiveness of the
labour market and the private sector, thereby contributing to positive economic impact and
sustainable development.
Her Excellency Ms. Maha Abdulhameed Mofeez, Chief Executive of the Labour Fund
(Tamkeen), welcomed the partnership as a pivotal step towards empowering SMEs in Bahrain
to leverage financial and digital tools to accelerate their growth and competitiveness. She
stated: “We are happy to partner with Mastercard to fulfill one of our key objectives to support
SMEs in Bahrain. The solutions offered by Mastercard Strive will provide SMEs in Bahrain with
the opportunity to embrace digital transformation and future-proof their businesses with
specialised guidance and expertise aimed at helping them reach their full potential.”
This initiative comes in line with Tamkeen’s strategic priorities for 2025, which focus on
strengthening the competitiveness of Bahrainis in the private sector, equipping the national
workforce with future-ready skills, advancing enterprise growth and digitalization, and fostering a
sustainable ecosystem that support both the labor market and private sector expansion.
According to the Bahrain 2023 Economic Report, SMEs constituted 93% of all enterprises in the
Kingdom of Bahrain. Of these, 79% are owned by Bahrainis, 40% are owned by women, and
25% are owned by young entrepreneurs. In 2023, SMEs contributed 10% of Bahrain’s total
exports and provided employment for over 44,000 Bahraini nationals.
Since 2020, Mastercard Strive has supported small businesses worldwide to thrive in the digital
economy. In markets and regions around the world, the program empowers small businesses
to acquire capital, go digital and grow their networks and expertise — all to build stronger
communities and create more economic opportunities. As of December 2023, Mastercard Strive
reached more than 12 million small businesses with support and tools to increase their financial
security and economic mobility.
“We have always known that small businesses are the engine of the global economy, and help
create opportunity and growth for communities,” said Shamina Singh, the founder and
president of Mastercard’s Center for Inclusive Growth. “Through Mastercard Strive, the
Center is excited to partner with the Kingdom of Bahrain and Tamkeen to help Bahrainis thrive
in the private sector while building their skills in financial and digital readiness.”
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About the Mastercard Center for Inclusive Growth
The Mastercard Center for Inclusive Growth advances equitable and sustainable economic
growth and financial inclusion around the world. The Center leverages the company’s core
assets and competencies, including data insights, expertise, and technology, while
administering the philanthropic Mastercard Impact Fund, to produce independent research,
scale global programs, and empower a community of thinkers, leaders, and doers on the front
lines of inclusive growth. For more information and to receive its latest insights, follow the
Center on LinkedIn, Instagram and subscribe to its newsletter.
