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Health-tech startup Vezeeta’s regional expansion plans just got a big boost after the company secured $12 million in its latest series C funding round led by STV the largest venture capital fund in the region.

A number of investors with previous ties with Vezeeta also contributed. These include Silicon Badia (Jordan), Vostok New Ventures (Sweden), and BECO Capital (UAE). The round also saw UAE-based CE-Ventures, the investment arm of Crescent Enterprises, investing in Vezeeta for the first time. Founded by Amir Barsoum, Vezeeta had been seeking additional funds to invest in key new products, in addition, to continue expanding regionally — primarily in Saudi Arabia.

Besides giving patients an easy-to-use online platform to discover and book health services and medical appointments, Vezeeta also offers its proprietary SaaS solutions that leverage the prowess of big data and cloud computing to empower the medical community with superior infrastructure and a more efficient healthcare ecosystem.

Speaking of the decision to lead Vezeeta’s latest funding round, STV partner Hani Enaya said: “We love to support high-caliber founders who are transforming major industries.  […] Upon meeting Amir and Vezeeta’s management team, it was immediately apparent to us that they are on such a mission. We believe Amir and the Vezeeta team can truly elevate the healthcare experience in the region.”

Vezeeta claims to have served 2.5 million customers with more than 3 million bookings across the region to date — especially in Egypt, Jordan, and Saudi Arabia.