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NAMA Women Advancement Establishment (NAMA), A UAE-based nonprofit, has inked a Memorandum of Understanding (MoU) with the UN Women.

Signed in New York, the new MoU is designed to enable both entities to combine their resources to smoothly implement UN Women’s flagship program “Stimulating Equal Opportunities for Women Entrepreneurs” in the UAE, the rest of the ME, and South Africa.

The collaboration is expected to span over three years, during which the program will target nearly 25,000 women in said regions. The primary focus of the program will be to offer a helping hand to women living in poverty and coping with more intense forms of social-discrimination.

The program also aims to promote the idea of a gender-responsive private and public procurement, which in turn could boost demand for products and services by female entrepreneurs.

Speaking of the significance of the joint effort by NAMA and UN Women, Reem BinKaram, Director of NAMA, said, “I am delighted to be witnessing yet another milestone in our journey together in furthering the ‘Stimulating Equal Opportunities for Women Entrepreneurs’ UN Women Flagship Programme. The partnership with UN Women will make it possible to reach a broad spectrum of women entrepreneurs and procurement entities in the Middle East and South Africa to support women’s enhanced and equal participation in global value chains.”

Additionally, the collaboration between NAMA and UN Women will also try to make finance and entrepreneurial skills opportunities more accessible to women entrepreneurs from the ME and South Africa.

Jenan Al-Mukharriq

Jenan Al-Mukharriq

A highly driven organizing member of the StartUp Bahrain ecosystem. And a Project Manager at Matter In Hand with a passion for content creation and empowering communities.