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Having pioneered the online food delivery market in MENA, Talabat has now set its eye on disrupting the grocery business model. To that effect, the company has launched a first-of-its-kind dark store in the region.

Talabat announced earlier in the week that its new online initiative called Daily is now ready to deliver groceries right at customers’ doorsteps in as little as 15 minutes. 

Those of you unfamiliar with the concept of a dark store, Daily promises to combine the variety and price point of a supermarket with the convenience offered by your neighborhood shops. What sets Daily apart from other grocery delivery platforms is the delivery time itself.

The company takes pride in the fact that with Daily, customers can get exactly what they want for an affordable in as little as quarter-of-an-hour.

Customers can place their orders on Daily using the Talabat mobile app, available on Google Play Store and Apple Store. The service is available 24 x 7, which definitely adds more charm to the new offering.

For now, Daily will only be available for Kuwaiti customers, although the company plans on expanding to the rest of the GCC in the foreseeable future. 

Speaking on the occasion, Tomaso Rodriguez, Chief Executive Officer of Talabat, said: “We couldn’t think of a better place to launch the region’s first dark store than Kuwait, our birthplace and one of the most dynamic markets in the region. This is why we want our Kuwaiti customers to be the first to experience Daily. We are looking to roll out Daily across all markets in the next several months.