Riyadh, KSA – 11 February 2025
In an ambitious move to catalyze women-led business growth across the MENA region, Playbook, a global platform for advancing women’s leadership, and Tawaref, a Saudi-based leader in shared business services, have announced a strategic partnership during LEAP 2025.
This partnership aims to connect 100+ women entrepreneurs with critical resources such as investment opportunities, mentorship, and strategic guidance. Leveraging Playbook’s global leadership network and Tawaref’s extensive regional expertise, the collaboration is set to unlock new pathways for women to scale their businesses and compete globally.
“Women-led businesses are key to shaping the future of our region and the global economy. This partnership with Tawaref is a strategic move to accelerate their growth by connecting them with essential resources—capital, mentorship, and networks. Together, we are creating a dynamic ecosystem where women entrepreneurs can scale and thrive. This collaboration is a critical step in dismantling the barriers that have historically limited women’s access to opportunities and driving long-term success.” said Wafa AlObaidat, Founder and CEO of Playbook.
Saeed Al Ansari, CEO and Founder of Tawaref commented on this partnership saying,“At Tawaref, we are dedicated to fostering an inclusive entrepreneurial landscape. This partnership combines our expertise in supporting regional entrepreneurs with Playbook’s global leadership platform to create scalable, sustainable opportunities for women entrepreneurs in MENA.”
This collaboration will launch targeted initiatives, including:
- Connecting 100 women-led startups with mentorship and investment opportunities over the next 12 months. ● Hosting regional workshops to provide women entrepreneurs with the tools and strategies to overcome funding gaps.
- Supporting businesses in key sectors such as technology, healthcare, and finance.
