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SimpliFi, a leading Cards as a Service (CaaS) platform for MENA and Pakistan, and Lune, a cutting-edge transaction data enrichment and analytics company from Abu Dhabi’s global tech ecosystem Hub71, have announced a strategic partnership aimed at empowering businesses in the MENAP region through transformative data enrichment and analytics services.

The partnership will leverage the power of artificial intelligence (AI) to deliver a “unified financial data platform” to SimpliFi’s customers, combining finance management, data enrichment, and analytics solutions with SimpliFi’s unique card issuance offering. With a projected annual growth rate of 30 percent for insight-driven businesses, this collaboration is set to redefine the potential of financial data for companies across the region.

Ali Sattar, Founder and CEO of SimpliFi, emphasized the significance of data analytics for FinTech companies and businesses, stating, “With the rapid growth in digital payments, data analytics and insights have become a critical success factor. Lune’s proprietary machine learning technology will convert raw customer payment and transaction data into valuable insights, enabling SimpliFi to provide hyper-personalized financial services to its customers.”

Co-Founder of Lune, Helal Tariq Lootah, expressed enthusiasm about enhancing transaction data usability, saying, “We’re delighted to be working with SimpliFi and provide its diverse customers with practical, actionable insights to drive revenue while enabling their end customers better manage their finances with the power of data.”

Lune, a member of Hub71’s tech ecosystem since 2022, has joined over 240 startups benefiting from Abu Dhabi’s business-friendly environment, solid talent base, and access to active investors. Meanwhile, SimpliFi, serving clients in the UAE, Saudi Arabia, Bahrain, and Egypt, understands the diverse data needs of its clientele. The partnership aims to empower businesses with data-driven decision-making, strategy optimization, and unlocking new growth opportunities in a dynamic market landscape.

SimpliFi serves clients in the UAE, Saudi Arabia, Bahrain, Egypt, and is actively expanding into new markets, enabling it to comprehend the varied data requirements of its clientele. Through the strategic alliance with Lune, the partnership aims to empower businesses with data-driven decision-making, strategy optimization, and the exploration of new growth opportunities in the dynamic market landscape. Together, SimpliFi and Lune are poised to revolutionize the way businesses harness data, propelling them to unparalleled heights of success.