With more than three-quarters of its customers in the banking sector using online or mobile apps, Saudi Arabia has emerged as the top digital banking market in the MENA region.
A recent survey by ArabNet found that 60% of Saudi banking customers use online and mobile apps, while 76% use digital platforms, both of which rank the highest in the region. The reason for the high percentage could be due to banks in Saudi offering loyalty programs and mobile discount coupons to its customers.
“The kingdom is one of the world’s most digitally-advanced countries, and banks are leading their transformation with real-time digital solutions to meet their customers’ banking needs,” said Khaled Alsaleh, Managing Director of SAP Saudi Arabia. In addition to pointing out that the banks in Saudi were driving new and innovative banking models in line with Saudi’s 2030 Vision
He also added, “We are co-innovating with Saudi banks on breakthrough cloud-based technology innovations in artificial intelligence, machine learning, blockchain, and the Internet of Things to optimize costs, foster innovation, and transform the digital and in-person customer experiences.”
