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Zoho Corp., a global leader in cloud-based software, has partnered with The Collective Hub (TCH), Bahrain’s pioneering co-working space, to drive digital transformation for startups across the Kingdom. This collaboration aims to empower small businesses to streamline their operations and contribute to Bahrain’s growing digital economy.

As part of the Zoho for Startups (ZFS) program, this partnership will provide startups within TCH’s network access to Zoho’s comprehensive suite of cloud applications. New Zoho customers will receive $2,500 in wallet credits, which can be used to leverage individual apps or the all-in-one Zoho One platform, supporting startups with tools for sales, marketing, HR, finance, and more.

“Zoho is dedicated to empowering startups and small businesses to embrace digital transformation. By providing the tools and resources they need to succeed, Zoho empowers them to stay ahead of the curve,” said Prem Anand Velumani, Associate Director, Strategic Growth MEA at Zoho. “In today’s fast-paced digital world, it’s crucial for startups to prioritize technology from the very beginning. Zoho for Startups was founded to enable startups to focus on their core competencies without being burdened by the additional costs of IT, and it has successfully helped many businesses across the region kickstart their growth.”

Kuppulakshmi Krishnamoorthy, Global Head of Zoho for Startups, added, “By design and by definition, any startup is expected to grow and sustain that growth in an agile fashion. In this journey of converting an idea into a fully-functioning business model, startups need a circle of support from the pre-idea stage itself. Zoho, via the Zoho for Startups program, completes this circle of support by providing access to Zoho’s trustworthy, scalable, and affordable software applications, through Zoho Wallet credits. With Zoho’s consistent investment and growth in the MEA region, and with the thriving startup ecosystem in Bahrain, the timing is just perfect for the collaboration with The Collective Hub to happen.”

The Collective Hub, powered by Tenmou, is Bahrain’s largest community-based co-working space. With three branches and a network of over 500 members, TCH plays a crucial role in fostering entrepreneurship and innovation in the Kingdom. Khawla Alshaikh, Manager of The Collective Hub, noted, “We are excited to partner with Zoho, a leading platform that empowers startups with essential tools for growth and success. This collaboration aligns perfectly with The Collective Hub’s mission to support and nurture entrepreneurial talent in Bahrain and beyond.”

The ZFS program, launched in 2019, has supported over 2,000 startups in the Middle East and Africa, helping them accelerate their digital journey with Zoho’s robust suite of cloud-based solutions.