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Britain-based leading technology outfit Innervate’s ongoing efforts to tap in on MENA’s thriving finance sector gained new momentum earlier this month after the company launched its first regional office in Bahrain.

Innervate’s proprietary technology is already powering customer relationship management platforms deployed by many prominent businesses in the region including the Saudi British Bank, Aspen Insurance, and Mitsubishi Bank, just to name a few.

The company now wants to invest $1 million to expand its footprint in the region by establishing a permanent physical presence. To execute that strategy, Innervate is reportedly hiring local talent for the posts of business analyst, data scientist, system integrators, system architects, and more. It also happens to be Bahrain’s first Microsoft Dynamics 365 Gold partner focused primarily on the financial services sector.

A number of high-profile dignitaries were present at the launch event of Innervate’s first regional office in the region. These include H.E. Zayed R. Alzayani (Minister of Industry, Commerce, and Tourism), Simon Martin (British Ambassador), as well as representatives of the Department of UK Trade & Industry, Microsoft, and Bahrain FinTech Bay (BFB).

Worth mentioning here is that Innervate’s decision to pick Bahrain as the preferred destination for its first regional headquarters underlines the Kingdom’s growing clout as one of the fastest growing digital economy and innovation centers in the Middle East.

“Over the past few months, Team Bahrain worked with us and gave us the confidence to decide on Bahrain. They have warmly welcomed and actively supported us in our plans across the region, and I have no doubt we will see success in bringing Innervate’s British and international financial services expertise to customers and prospective clients across the Middle East market,” Arun Murria, Innervate’s Business Development Director while commenting on the company’s new regional headquarters in Manama.