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Veolia, the France-based multinational giant, has announced the launch of an acceleration and mentoring program aimed at social startups and SMEs in the Middle East. The program will specifically engage qualifying businesses on impactful issues such as sustainability and climate challenge.

Under this new initiative, Veolia is asking interested startups and SMEs to pitch their prototypes that could potentially improve the economic balance of the recycling business. In other words, through this new program, Veolia wants to help build a superior recycling culture in the region, while positively disrupting the waste-collection business.

All selected startups will receive mentorship from Veolia’s extensive network of experts, laboratories, and resources. Additionally, each of these startups will also receive a monthly allowance of $1,000 throughout the acceleration stage.

The most promising startups, picked by a group of experts, will be eligible to pitch their prototypes to the Veolia management team later this year in December. The winning teams will then have a chance to join the cooperation phase early next year.

Commenting on the company’s new initiative, Sébastien Chauvin, CEO of Veolia Middle East, noted: “We are extremely excited to launch this momentous accelerator program and we look forward to watching the initiative unfold. All Gulf countries have set up ambitious targets to divert waste from landfill and develop recycling schemes. Today, only 10% of the generated waste is effectively recycled.” 

“Through this program, we aim to pave the way toward a more circular economy and inspire and support the bright new minds within the industry who are trying to promote a sustainable lifestyle. There is a huge need to look at alternate ways to make a difference and boost our endeavors for ecological transformation.”

Sarah Faisal

Sarah Faisal

An enthusiastic content manager at Matter in Hand with an affinity for uncovering the magical bits of everything. I also love movies, poetry, and smoothie bowls.